Delaware Data for Career Pathway Planning
Pathways by Career Cluster: Marketing |
Career Cluster and Pathways | MS | HS | HW | HD | Employment 2022 | Employment Change 2020-30 | Employment Growth 2020-30 | Avg. Wage 2022 |
Marketing
| | | | | 48,760 | 1,910 | 4.6% | $51,447 |
Marketing Management
| | | | | 3,120 | 170 | 5.4% | $150,061 |
Professional Sales
| | | | | 41,690 | 1,200 | 2.9% | $41,832 |
Merchandising
| | | | | 680 | 50 | 7.4% | $31,510 |
Marketing Communications
| | | | | 880 | 50 | 5.7% | $70,730 |
Marketing Research
| | | | | 2,390 | 440 | 18.4% | $92,840 |
Pathways by Geographic Region: Marketing |
Pathway | Region | Employment 2022 | Employment Change 2020-30 | Employment Growth 2020-30 | Avg. Wage 2022 |
Marketing Management | Mid-Atlantic | 131,090 | 8,870 | 8.2% | $148,394 |
Marketing Management | United States | 1,238,610 | 71,100 | 6.6% | $136,257 |
Professional Sales | Mid-Atlantic | 1,433,880 | 45,060 | 2.8% | $48,019 |
Professional Sales | United States | 12,709,940 | -182,400 | -1.3% | $47,141 |
Merchandising | Mid-Atlantic | 20,370 | 950 | 6.9% | $38,485 |
Merchandising | United States | 175,180 | 6,300 | 4.5% | $38,583 |
Marketing Communications | Mid-Atlantic | 41,770 | 4,510 | 9.9% | $96,598 |
Marketing Communications | United States | 264,750 | 31,100 | 11.4% | $78,540 |
Marketing Research | Mid-Atlantic | 91,430 | 20,180 | 21.4% | $79,320 |
Marketing Research | United States | 798,620 | 163,600 | 22.1% | $78,880 |
• A blank numerical table cell indicates the data is not available.
• Sources: Delaware Department of Labor and U.S. Department of Labor, Bureau
of Labor Statistics
• Mid-Atlantic includes Delaware, District of Columbia, Maryland, New Jersey,
Pennsylvania, and Virginia.
• MS, HS, HW and HD are abbreviations for Middle Skill, High Skill, High Wage
and High Demand Occupations
• MS & HS Cluster/Pathway: A Cluster/Pathway is designated as MS if, within
the cluster/pathway, the percentage of MS occupations is at least thirty (30) percent
of the total number of occupations reported for that cluster/pathway.
The same process is used to determine HS clusters/pathways.
• HW & HD Cluster/Pathway: A Cluster/Pathway is designated as HW if, within
the cluster/pathway, the total employment for HW occupations is greater than the
total employment for non-HW occupations. The same process is used
to determine HD for clusters/pathways.