Industry Trends
Industry Trends (United States):
54191 Marketing research and public opinion polling (all ownership categories *) |
| Category | 2015 | 2016 | 2017 | 2018 | 2019 | Chg 2015-19 |
| No. of Establishments | 8,290 | 8,270 | 8,189 | 8,308 | 8,326 | 0.4% |
| Total Employment | 97,921 | 97,831 | 91,558 | 91,987 | 87,668 | -10.5% |
| Total Annual Wages | $7,120,357,373 | $7,373,569,847 | $7,312,988,371 | $7,759,366,839 | $8,346,875,386 | 17.2% |
| Average Annual Wage | $72,715 | $75,370 | $79,873 | $84,353 | $95,210 | 30.9% |
Industry Trends (Alabama):
54191 Marketing research and public opinion polling (all ownership categories *) |
| Category | 2015 | 2016 | 2017 | 2018 | 2019 | Chg 2015-19 |
| No. of Establishments | 37 | 37 | 39 | 45 | 52 | 40.5% |
| Total Employment | 289 | 241 | 226 | 256 | 285 | -1.4% |
| Total Annual Wages | $10,401,017 | $11,245,573 | $10,819,383 | $12,972,146 | $13,138,494 | 26.3% |
| Average Annual Wage | $35,990 | $46,662 | $47,873 | $50,672 | $46,100 | 28.1% |
Source: U.S. Department of Labor, Bureau of Labor Statistics, Quarterly Census of Employment and Wages
* Includes all ownership categories not subject to BLS disclosure restrictions,
which may differ by geographic area. For industry trends data by ownership categories,
see the BLS/QCEW website,
multi-screen data search.