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Delaware Data for Career Pathway Planning
Pathways by Career Cluster: Marketing
Career Cluster and PathwaysMSHSHWHDEmployment
2020
Employment
Change 2018-28
Employment
Growth 2018-28
Avg. Wage
2020
  Marketing  6,509      790           1.5%           $76,833  
Marketing Management   1,561      170           5.5%           $124,969  
Professional Sales    3,386      210           0.5%           $68,939  
Merchandising   810      0           0.0%           $28,000  
Marketing Communications   750      50           5.4%           $65,000  
Marketing Research   2      360           17.0%           $84,000  
Pathways by Geographic Region: Marketing
PathwayRegionEmployment
2020
Employment
Change 2018-28
Employment
Growth 2018-28
Avg. Wage
2020
Marketing ManagementMid-Atlantic93,400     9,940         8.1%           $148,541  
Marketing ManagementUnited States902,660     81,600         6.7%           $131,533  
Professional SalesMid-Atlantic1,417,300     -13,650         -0.8%           $43,959  
Professional SalesUnited States12,619,430     -155,800         -1.0%           $42,770  
MerchandisingMid-Atlantic14,500     -20         -0.1%           $33,866  
MerchandisingUnited States137,010     3,000         1.7%           $34,884  
Marketing CommunicationsMid-Atlantic42,050     4,110         9.1%           $90,441  
Marketing CommunicationsUnited States244,550     17,300         6.4%           $71,940  
Marketing ResearchMid-Atlantic86,900     17,040         18.9%           $77,742  
Marketing ResearchUnited States690,160     139,200         20.4%           $73,970  

 • A blank numerical table cell indicates the data is not available.
 • Sources: Delaware Department of Labor and U.S. Department of Labor, Bureau of Labor Statistics
 • Mid-Atlantic includes Delaware, District of Columbia, Maryland, New Jersey, Pennsylvania, and Virginia.
 • MS, HS, HW and HD are abbreviations for Middle Skill, High Skill, High Wage and High Demand Occupations
 • MS & HS Cluster/Pathway: A Cluster/Pathway is designated as MS if, within the cluster/pathway, the percentage of MS occupations is at least thirty (30) percent
   of the total number of occupations reported for that cluster/pathway. The same process is used to determine HS clusters/pathways.
 • HW & HD Cluster/Pathway: A Cluster/Pathway is designated as HW if, within the cluster/pathway, the total employment for HW occupations is greater than the
   total employment for non-HW occupations. The same process is used to determine HD for clusters/pathways.