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Delaware Data for Career Pathway Planning
Pathways by Career Cluster: Marketing
Career Cluster and PathwaysMSHSHWHDEmployment
2021
Employment
Change 2020-30
Employment
Growth 2020-30
Avg. Wage
2021
  Marketing  48,760      1,910           4.6%           $51,447  
Marketing Management   3,120      170           5.4%           $150,061  
Professional Sales    41,690      1,200           2.9%           $41,832  
Merchandising   680      50           7.4%           $31,510  
Marketing Communications   880      50           5.7%           $70,730  
Marketing Research   2,390      440           18.4%           $92,840  
Pathways by Geographic Region: Marketing
PathwayRegionEmployment
2021
Employment
Change 2020-30
Employment
Growth 2020-30
Avg. Wage
2021
Marketing ManagementMid-Atlantic111,390     8,870         8.2%           $142,028  
Marketing ManagementUnited States1,072,730     71,100         6.6%           $128,699  
Professional SalesMid-Atlantic1,453,150     45,060         2.8%           $44,741  
Professional SalesUnited States12,827,500     -182,400         -1.3%           $43,233  
MerchandisingMid-Atlantic19,380     950         6.9%           $36,025  
MerchandisingUnited States161,790     6,300         4.5%           $35,081  
Marketing CommunicationsMid-Atlantic41,510     4,510         9.9%           $88,068  
Marketing CommunicationsUnited States242,710     31,100         11.4%           $73,250  
Marketing ResearchMid-Atlantic87,030     20,180         21.4%           $77,899  
Marketing ResearchUnited States727,540     163,600         22.1%           $76,080  

 • A blank numerical table cell indicates the data is not available.
 • Sources: Delaware Department of Labor and U.S. Department of Labor, Bureau of Labor Statistics
 • Mid-Atlantic includes Delaware, District of Columbia, Maryland, New Jersey, Pennsylvania, and Virginia.
 • MS, HS, HW and HD are abbreviations for Middle Skill, High Skill, High Wage and High Demand Occupations
 • MS & HS Cluster/Pathway: A Cluster/Pathway is designated as MS if, within the cluster/pathway, the percentage of MS occupations is at least thirty (30) percent
   of the total number of occupations reported for that cluster/pathway. The same process is used to determine HS clusters/pathways.
 • HW & HD Cluster/Pathway: A Cluster/Pathway is designated as HW if, within the cluster/pathway, the total employment for HW occupations is greater than the
   total employment for non-HW occupations. The same process is used to determine HD for clusters/pathways.