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Delaware Data for Career Pathway Planning
Pathways by Career Cluster: Marketing
Career Cluster and PathwaysMSHSHWHDEmployment
2022
Employment
Change 2020-30
Employment
Growth 2020-30
Avg. Wage
2022
  Marketing  48,760      1,910           4.6%           $51,447  
Marketing Management   3,120      170           5.4%           $150,061  
Professional Sales    41,690      1,200           2.9%           $41,832  
Merchandising   680      50           7.4%           $31,510  
Marketing Communications   880      50           5.7%           $70,730  
Marketing Research   2,390      440           18.4%           $92,840  
Pathways by Geographic Region: Marketing
PathwayRegionEmployment
2022
Employment
Change 2020-30
Employment
Growth 2020-30
Avg. Wage
2022
Marketing ManagementMid-Atlantic131,090     8,870         8.2%           $148,394  
Marketing ManagementUnited States1,238,610     71,100         6.6%           $136,257  
Professional SalesMid-Atlantic1,433,880     45,060         2.8%           $48,019  
Professional SalesUnited States12,709,940     -182,400         -1.3%           $47,141  
MerchandisingMid-Atlantic20,370     950         6.9%           $38,485  
MerchandisingUnited States175,180     6,300         4.5%           $38,583  
Marketing CommunicationsMid-Atlantic41,770     4,510         9.9%           $96,598  
Marketing CommunicationsUnited States264,750     31,100         11.4%           $78,540  
Marketing ResearchMid-Atlantic91,430     20,180         21.4%           $79,320  
Marketing ResearchUnited States798,620     163,600         22.1%           $78,880  

 • A blank numerical table cell indicates the data is not available.
 • Sources: Delaware Department of Labor and U.S. Department of Labor, Bureau of Labor Statistics
 • Mid-Atlantic includes Delaware, District of Columbia, Maryland, New Jersey, Pennsylvania, and Virginia.
 • MS, HS, HW and HD are abbreviations for Middle Skill, High Skill, High Wage and High Demand Occupations
 • MS & HS Cluster/Pathway: A Cluster/Pathway is designated as MS if, within the cluster/pathway, the percentage of MS occupations is at least thirty (30) percent
   of the total number of occupations reported for that cluster/pathway. The same process is used to determine HS clusters/pathways.
 • HW & HD Cluster/Pathway: A Cluster/Pathway is designated as HW if, within the cluster/pathway, the total employment for HW occupations is greater than the
   total employment for non-HW occupations. The same process is used to determine HD for clusters/pathways.