Delaware Data for Career Pathway Planning
| Pathways by Career Cluster: Marketing |
| Career Cluster and Pathways | MS | HS | HW | HD | Employment
2021 | Employment
Change 2020-30 | Employment
Growth 2020-30 | Avg. Wage
2021 |
|
Marketing
|  | | | | 48,760 | 1,910 | 4.6% | $51,447 |
|
Marketing Management
| | | | | 3,120 | 170 | 5.4% | $150,061 |
|
Professional Sales
| | | | | 41,690 | 1,200 | 2.9% | $41,832 |
|
Merchandising
| | | | | 680 | 50 | 7.4% | $31,510 |
|
Marketing Communications
| | | | | 880 | 50 | 5.7% | $70,730 |
|
Marketing Research
| | | | | 2,390 | 440 | 18.4% | $92,840 |
| Pathways by Geographic Region: Marketing |
| Pathway | Region | Employment
2021 | Employment
Change 2020-30 | Employment
Growth 2020-30 | Avg. Wage
2021 |
| Marketing Management | Mid-Atlantic | 111,390 | 8,870 | 8.2% | $142,028 |
| Marketing Management | United States | 1,072,730 | 71,100 | 6.6% | $128,699 |
| Professional Sales | Mid-Atlantic | 1,453,150 | 45,060 | 2.8% | $44,741 |
| Professional Sales | United States | 12,827,500 | -182,400 | -1.3% | $43,233 |
| Merchandising | Mid-Atlantic | 19,380 | 950 | 6.9% | $36,025 |
| Merchandising | United States | 161,790 | 6,300 | 4.5% | $35,081 |
| Marketing Communications | Mid-Atlantic | 41,510 | 4,510 | 9.9% | $88,068 |
| Marketing Communications | United States | 242,710 | 31,100 | 11.4% | $73,250 |
| Marketing Research | Mid-Atlantic | 87,030 | 20,180 | 21.4% | $77,899 |
| Marketing Research | United States | 727,540 | 163,600 | 22.1% | $76,080 |
• A blank numerical table cell indicates the data is not available.
• Sources: Delaware Department of Labor and U.S. Department of Labor, Bureau
of Labor Statistics
• Mid-Atlantic includes Delaware, District of Columbia, Maryland, New Jersey,
Pennsylvania, and Virginia.
• MS, HS, HW and HD are abbreviations for Middle Skill, High Skill, High Wage
and High Demand Occupations
• MS & HS Cluster/Pathway: A Cluster/Pathway is designated as MS if, within
the cluster/pathway, the percentage of MS occupations is at least thirty (30) percent
of the total number of occupations reported for that cluster/pathway.
The same process is used to determine HS clusters/pathways.
• HW & HD Cluster/Pathway: A Cluster/Pathway is designated as HW if, within
the cluster/pathway, the total employment for HW occupations is greater than the
total employment for non-HW occupations. The same process is used
to determine HD for clusters/pathways.