Delaware: Labor Market Data for Career Pathway Planning
| Pathways by Career Cluster: Marketing |
| Career Cluster and Pathways | MS | HS | HW | HD | Employment
2017 | Employment
Change 2016-26 | Employment
Growth 2016-26 | Avg. Wage
2017 |
|
Marketing
|  | | | | 51,580 | 603 | 1.1% | $42,679 |
|
Marketing Management
| | | | | 2,520 | 336 | 12.0% | $149,239 |
|
Professional Sales
| | | | | 46,160 | -272 | -0.6% | $35,250 |
|
Merchandising
| | | | | 450 | -24 | -3.8% | $29,328 |
|
Marketing Communications
| | | | | 630 | 81 | 10.7% | $61,149 |
|
Marketing Research
| | | | | 1,820 | 482 | 23.2% | $80,467 |
| Pathways by Geographic Region: Marketing |
| Pathway | Region | Employment
2017 | Employment
Change 2016-26 | Employment
Growth 2016-26 | Avg. Wage
2017 |
| Marketing Management | Mid-Atlantic | 93,840 | 8,220 | 7.9% | $143,305 |
| Marketing Management | United States | 872,500 | 92,900 | 9.1% | $124,468 |
| Professional Sales | Mid-Atlantic | 1,641,910 | 55,110 | 3.1% | $39,007 |
| Professional Sales | United States | 14,078,460 | 387,500 | 2.5% | $38,063 |
| Merchandising | Mid-Atlantic | 10,200 | 330 | 2.2% | $29,220 |
| Merchandising | United States | 124,580 | 1,600 | 0.6% | $30,968 |
| Marketing Communications | Mid-Atlantic | 41,300 | 4,090 | 9.2% | $82,842 |
| Marketing Communications | United States | 233,730 | 23,000 | 8.9% | $67,990 |
| Marketing Research | Mid-Atlantic | 81,760 | 14,670 | 17.8% | $74,081 |
| Marketing Research | United States | 596,450 | 138,300 | 23.2% | $71,450 |
• A blank numerical table cell indicates the data is not available.
• Sources: Delaware Department of Labor and U.S. Department of Labor, Bureau
of Labor Statistics
• Mid-Atlantic includes Delaware, District of Columbia, Maryland, New Jersey,
Pennsylvania, and Virginia.
• MS, HS, HW and HD are abbreviations for Middle Skill, High Skill, High Wage
and High Demand Occupations
• MS & HS Cluster/Pathway: A Cluster/Pathway is designated as MS if, within
the cluster/pathway, the percentage of MS occupations is at least thirty (30) percent
of the total number of occupations reported for that cluster/pathway.
The same process is used to determine HS clusters/pathways.
• HW & HD Cluster/Pathway: A Cluster/Pathway is designated as HW if, within
the cluster/pathway, the total employment for HW occupations is greater than the
total employment for non-HW occupations. The same process is used
to determine HD for clusters/pathways.