Delaware Data for Career Pathway Planning
| Pathways by Career Cluster: Marketing |
| Career Cluster and Pathways | MS | HS | HW | HD | Employment
2019 | Employment
Change 2016-26 | Employment
Growth 2016-26 | Avg. Wage
2019 |
|
Marketing
|  | | | | 52,210 | 603 | 1.1% | $43,704 |
|
Marketing Management
| | | | | 2,860 | 336 | 12.0% | $143,583 |
|
Professional Sales
| | | | | 45,990 | -272 | -0.6% | $35,721 |
|
Merchandising
| | | | | 620 | -24 | -3.8% | $27,742 |
|
Marketing Communications
| | | | | 710 | 81 | 10.7% | $60,389 |
|
Marketing Research
| | | | | 2,030 | 482 | 23.2% | $82,891 |
| Pathways by Geographic Region: Marketing |
| Pathway | Region | Employment
2019 | Employment
Change 2016-26 | Employment
Growth 2016-26 | Avg. Wage
2019 |
| Marketing Management | Mid-Atlantic | 99,670 | 8,220 | 7.9% | $146,993 |
| Marketing Management | United States | 919,760 | 92,900 | 9.1% | $126,136 |
| Professional Sales | Mid-Atlantic | 1,636,730 | 55,110 | 3.1% | $40,301 |
| Professional Sales | United States | 14,052,620 | 387,500 | 2.5% | $39,034 |
| Merchandising | Mid-Atlantic | 13,770 | 330 | 2.2% | $29,978 |
| Merchandising | United States | 132,270 | 1,600 | 0.6% | $31,843 |
| Marketing Communications | Mid-Atlantic | 40,430 | 4,090 | 9.2% | $86,183 |
| Marketing Communications | United States | 239,030 | 23,000 | 8.9% | $68,440 |
| Marketing Research | Mid-Atlantic | 85,670 | 14,670 | 17.8% | $75,480 |
| Marketing Research | United States | 638,200 | 138,300 | 23.2% | $70,960 |
• A blank numerical table cell indicates the data is not available.
• Sources: Delaware Department of Labor and U.S. Department of Labor, Bureau
of Labor Statistics
• Mid-Atlantic includes Delaware, District of Columbia, Maryland, New Jersey,
Pennsylvania, and Virginia.
• MS, HS, HW and HD are abbreviations for Middle Skill, High Skill, High Wage
and High Demand Occupations
• MS & HS Cluster/Pathway: A Cluster/Pathway is designated as MS if, within
the cluster/pathway, the percentage of MS occupations is at least thirty (30) percent
of the total number of occupations reported for that cluster/pathway.
The same process is used to determine HS clusters/pathways.
• HW & HD Cluster/Pathway: A Cluster/Pathway is designated as HW if, within
the cluster/pathway, the total employment for HW occupations is greater than the
total employment for non-HW occupations. The same process is used
to determine HD for clusters/pathways.