EDEPS header

Delaware: Labor Market Data for Career Pathway Planning
Pathways by Career Cluster: Marketing
Career Cluster and PathwaysMSHSHWHDEmployment
2017
Employment
Change 2016-26
Employment
Growth 2016-26
Avg. Wage
2017
  Marketing  51,580      603           1.1%           $42,679  
Marketing Management  2,520      336           12.0%           $149,239  
Professional Sales   46,160      -272           -0.6%           $35,250  
Merchandising    450      -24           -3.8%           $29,328  
Marketing Communications  630      81           10.7%           $61,149  
Marketing Research  1,820      482           23.2%           $80,467  
Pathways by Geographic Region: Marketing
PathwayRegionEmployment
2017
Employment
Change 2016-26
Employment
Growth 2016-26
Avg. Wage
2017
Marketing ManagementMid-Atlantic93,840     8,220         7.9%           $143,305  
Marketing ManagementUnited States872,500     92,900         9.1%           $124,468  
Professional SalesMid-Atlantic1,641,910     55,110         3.1%           $39,007  
Professional SalesUnited States14,078,460     387,500         2.5%           $38,063  
MerchandisingMid-Atlantic10,200     330         2.2%           $29,220  
MerchandisingUnited States124,580     1,600         0.6%           $30,968  
Marketing CommunicationsMid-Atlantic41,300     4,090         9.2%           $82,842  
Marketing CommunicationsUnited States233,730     23,000         8.9%           $67,990  
Marketing ResearchMid-Atlantic81,760     14,670         17.8%           $74,081  
Marketing ResearchUnited States596,450     138,300         23.2%           $71,450  

 • A blank numerical table cell indicates the data is not available.
 • Sources: Delaware Department of Labor and U.S. Department of Labor, Bureau of Labor Statistics
 • Mid-Atlantic includes Delaware, District of Columbia, Maryland, New Jersey, Pennsylvania, and Virginia.
 • MS, HS, HW and HD are abbreviations for Middle Skill, High Skill, High Wage and High Demand Occupations
 • MS & HS Cluster/Pathway: A Cluster/Pathway is designated as MS if, within the cluster/pathway, the percentage of MS occupations is at least thirty (30) percent
   of the total number of occupations reported for that cluster/pathway. The same process is used to determine HS clusters/pathways.
 • HW & HD Cluster/Pathway: A Cluster/Pathway is designated as HW if, within the cluster/pathway, the total employment for HW occupations is greater than the
   total employment for non-HW occupations. The same process is used to determine HD for clusters/pathways.