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Certification

Advertising and Promotions Managers

Certification Description
Typically an Adobe Media Optimizer Business Practitioner would be with minimum 1-2 years in the Digital Marketing space and experienced in campaign performance, improving conversion rate, working on daily campaign management and expansion. You should also be Comfortable with Search Engine editors and best practices related to bid management.

Certifying Organization
Adobe Systems Incorporated
http://www.adobe.com

Certification Details
● Education and Training Required? No
● Work Experience Required? No
● Oral or Written Exam Required? Yes

AEM 6 Business Practitioner Website

Certification Description
The ACPM® credentials indicate a thorough understanding of basic and advanced strategic and tactical concepts in agile product management. It ensures that those who pass the exam fully understand agile product management and are able to apply the concepts immediately to be more effective in their jobs.

Certifying Organization
Association of International Product Marketing and Management
https://aipmm.com/

Certification Details
● Oral or Written Exam Required? Yes
● Renew through Continuing Educational Units (CEU)? No
● Renew through Re-Examination? No
● Renew through Continuing Professional Development (CPD)? No
● Does applicant have a choice of at least two options from above for renewal (CEU, CPD, or exam)? No

Agile Certified Product Manager Website

Certification Description
Recognized by the DMO industry as its highest educational achievement, CDME is an advanced educational program for veteran and career-minded DMO executives looking for senior-level professional development courses. The focus of the program is on vision, leadership, productivity and the implementation of business strategies.

Certifying Organization
Destination Marketing Association International
www.destinationmarketing.org

Certification Details
● Education and Training Required? Yes
● Work Experience Required? Yes
● Oral or Written Exam Required? Yes
● Renewal Required? Every 3 Years
● Renew through Continuing Educational Units (CEU)? Yes
● Renew through Re-Examination? No
● Renew through Continuing Professional Development (CPD)? No
● Does applicant have a choice of at least two options from above for renewal (CEU, CPD, or exam)? No

Certified Destination Marketing Executive Website

Certifying Organization
International Festivals & Events Association
http://www.ifea.com/

Certification Details
● Work Experience Required? Yes
● Oral or Written Exam Required? Yes
● Renewal Required? Every 5 Years
● Renew through Continuing Educational Units (CEU)? Yes
● Renew through Re-Examination? No
● Renew through Continuing Professional Development (CPD)? No
● Does applicant have a choice of at least two options from above for renewal (CEU, CPD, or exam)? No

Certified Festival and Event Executive Website

Certification Description
Applicable to financial services professionals whose primary function and expertise focus on financial services marketing.

Certifying Organization
Institute of Certified Bankers
http://www.aba.com/Training/ICB/Pages/default.aspx

Certification Details
● Education and Training Required? Yes
● Work Experience Required? Yes
● Oral or Written Exam Required? Yes

Certified Financial Marketing Professional Website

Certification Description
This certification is for professionals who are driven to lead or participate in innovation efforts for gaining and maintaining competitive advantage. In addition to innovation best practices, the CIL certification provides individuals and organizations with the knowledge, skills, and tools to strategically integrate and align organizational goals with a managed and purposeful innovation culture and process.

Certifying Organization
Association of International Product Marketing and Management
https://aipmm.com/

Certification Details
● Oral or Written Exam Required? Yes
● Renew through Continuing Educational Units (CEU)? No
● Renew through Re-Examination? No
● Renew through Continuing Professional Development (CPD)? No
● Does applicant have a choice of at least two options from above for renewal (CEU, CPD, or exam)? No

Certified Innovation Leader Website

Certification Description
Candidates for the CMD designation demonstrate at least four years of qualified work experience in center marketing, research, marketing plan implementation, public and community relations, advertising, and media buying. CMD certification is achieved through mastery of a body of knowledge, completion of the eligibility requirements, passage of a rigorous half-day written examination, and commitment to a code of professional ethics.

Certifying Organization
International Council of Shopping Centers
https://www.icsc.org/

Certification Details
● Education and Training Required? Yes
● Work Experience Required? Yes
● Oral or Written Exam Required? Yes

Certified Marketing Director Website

Certifying Organization
National Association of Home Builders
http://www.nahb.org

Certification Details
● Education and Training Required? Yes
● Work Experience Required? Yes
● Oral or Written Exam Required? No
● Renewal Required? Every 3 Years
● Renew through Continuing Educational Units (CEU)? Yes
● Renew through Re-Examination? No
● Renew through Continuing Professional Development (CPD)? No
● Does applicant have a choice of at least two options from above for renewal (CEU, CPD, or exam)? No

Certified New Home Marketing Professional Website

Certification Description
SAMA's Certified Strategic Account Manager (CSAM) Program establishes a professional standard of individual capabilities to successfully perform the role and responsibilities of a strategic account manager (SAM).

Certifying Organization
Strategic Account Management Association
http://www.strategicaccounts.org/

Certification Details
● Education and Training Required? Yes
● Work Experience Required? Yes
● Oral or Written Exam Required? Yes

Certified Strategic Account Manager Website

Certification Description
This designation is a great way to let others know you are a professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union marketing executive. Curriculum and testing will focus on the following core competencies: - Strategic Marketing & Implementation - Public Relations - The Brand Experience - Retail Marketing - Advertising Management - Product & Services Roll-out - Market Research - Persuasive Communication - Problem Solving & Decision Making - Aligning Department with Credit Union Strategy - Drives Innovation - Leadership Skills

Certifying Organization
Credit Union National Association
https://www.cuna.org/Webassets/Pages/Home.aspx

Certification Details
● Education and Training Required? Yes
● Work Experience Required? Yes
● Oral or Written Exam Required? Yes
● Renewal Required? Every 3 Years
● Renew through Continuing Educational Units (CEU)? No
● Renew through Re-Examination? Yes
● Renew through Continuing Professional Development (CPD)? No
● Does applicant have a choice of at least two options from above for renewal (CEU, CPD, or exam)? No

Credit Union Certified Marketing Executive Website

Certification Description
The Independent Rental Owner Professional (IROP) designation program is offered to the rental owner who manages their personally-held multifamily property or properties. The independent rental owner serves several roles in property management, public relations specialist, administrator, chief financial officer, marketing director and operations manager.

Certifying Organization
National Apartment Association
https://www.naahq.org/

Certification Details
● Education and Training Required? No
● Work Experience Required? No
● Oral or Written Exam Required? Yes

Independent Rental Owner Professional Website

Certification Description
The Master in Residential Marketing (MIRM) designation is the fourth and most prestigious designation given by the Institute. The MIRM is the top-level achievement for professionals in new home marketing.

Certifying Organization
National Association of Home Builders
http://www.nahb.org

Certification Details
● Education and Training Required? Yes
● Work Experience Required? Yes
● Oral or Written Exam Required? Yes
● Renewal Required? Every 3 Years
● Renew through Continuing Educational Units (CEU)? Yes

Master in Residential Marketing Website

Certification Description
Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.

Certifying Organization
American Marketing Association
https://www.ama.org/Pages/default.aspx

Certification Details
● Education and Training Required? No
● Work Experience Required? No
● Either training or work experience required, but not both? No
● Oral or Written Exam Required? Yes
● Renewal Required? Every 3 Years
● Renew through Continuing Educational Units (CEU)? Yes

Professional Certified Marketer Website

Source: CareerOneStop, sponsored by the U.S. Department of Labor (USDOL).